In the table below, U.S. Ranking, % U.S. Traffic, and Average Monthly U.S. Traffic (unique visitors) data are sourced from Alexa. Businesses should strive to get business reviews on business review websites that are going concerns, review sites that people know about (and go to) and that are relatively friction-less (sites consumers have log-ins or can go in easy to leave a review).
| Review Website | U.S Alexa Ranking | Reviews Best For | Avg. Monthly U.S. Traffic | % U.S. Traffic (Total) |
|---|---|---|---|---|
| Google My Business | 1 | any business | 158.03 million | 34.30% |
| 3 | any business | 85.57 million | 29.10% | |
| Amazon | 4 | e-commerce related | 85.44 million | 55.40% |
| Yelp | 52 | any business | 40.47 million | 89.10% |
| Trip Advisor | 88 | related to food, restaurant, travel | 28.27 million | 53.40% |
| Yellowpages | 402 | any business | 10.5 million | 85.30% |
| BBB (Better Business Bureau) | 824 | any business | 6.15 million | 88.90% |
| Manta | 1,002 | any business | 6.48 million | 70.50% |
| Angie's List | 1,150 | service-related business | 5.44 million | 88.90% |
| Foursquare | 1,561 | any business, primarily restaurants | 3.67 million | 23.10% |
Getting to know the top 10 review sites
No one review site: Google
Average monthly U.S. traffic (Alexa): 158.03 million
U.S. ranking (Alexa): 1
Business reviews for any business
Google My Business is a free tool for businesses to manage their online presence across Google, including Search and Maps. Google My Business puts business data on Search, Maps, and Google+. Google customer reviews show up in search and are known to bolster SEO, so they are essential to the credibility of all businesses. Your business should aim to be on Google's snack pack to be readily found when consumers perform a local search.
No two review sites: Facebook
Average monthly U.S. traffic (Alexa): 85.57 million
U.S. ranking (Alexa): 3
Business reviews for any business
Facebook is a social networking platform where users can create profiles, upload photos and videos, send messages and keep in touch with friends, family and follow their favorite businesses and brands. Since customers are connecting more with brands online, It is pertinent that your business is actively monitoring your social media mentions on social media platforms at all times. Facebook is gaining momentum towards being one of the most popular business review sites. Most users on the site already have a Facebook account, so the process to leave a business review is relatively frictionless.
No. 3 review site: Amazon
Average monthly U.S. traffic (Alexa): 85.44 million
U.S. ranking (Alexa): 4
Business reviews for e-commerce related transactions
Amazon is a popular go-to business review site for e-commerce products. For companies that do any e-commerce, Amazon is a crucial source of information. While Amazon as a review website is more targeted and fitting for Amazon marketplace partners, it is a worthy site to note, especially for retailers, about what customers like about specific products and how the service aspect of transactions was handled.
No. 4 review site: Yelp
Average monthly U.S. traffic (Alexa): 40.47 million
U.S. ranking (Alexa): 52
Business reviews for any business
Yelp is a review website where users can publish reviews about local businesses. Yelp has become a name synonymous with business reviews, as the site has over 102 million reviews and counting. As the world's largest outlet for online customer reviews grows, it might be time for all small businesses to start caring about what consumers are saying online, and more specifically, about their Yelp reviews.
No. 5 review site: TripAdvisor
Average monthly U.S. traffic (Alexa): 28.27 million
U.S. ranking (Alexa): 88
Business reviews for any business
TripAdvisor is a travel website company where users can leave business reviews of places they've visited. Users can also book rooms, find flights, discover what to do, and reserve tables at participating restaurants. TripAdvisor operates websites internationally in over 25 countries.
No. 6 review site: Yellowpages
Average monthly U.S. traffic (Alexa): 10.5 million
U.S. ranking (Alexa): 402
Business reviews for any business
YellowPages is an online internet yellow pages directory owned by Y.P. Y.P. is a local marketing solutions provider that focuses on helping local businesses (and the communities within) grow.
Companies can manage their reviews on the review site after claiming a free business listing on their page.
No. 7 review site: Better Business Bureau
Average monthly U.S. traffic (Alexa): 6.15 million
U.S. ranking (Alexa): 824
Business reviews for any business
The Better Business Bureau aims to help people find and recommend businesses, brands, and charities they can trust (bbb.org).
The Better Business Bureau tries to protect consumers from fraudulent businesses or scammers. Based on a business rating review system, BBB educates consumers and assists people in finding trusted businesses. Company profiles on BBB contain a short company bio and a history of complaints made about the business, and an A – F rating.
No. 8 review site: Manta
Average monthly U.S. traffic (Alexa): 6.48 million
U.S. ranking (Alexa): 1,002
Business reviews for any business
Manta is an online small business service directory, search engine, and review site that provides small businesses with the information to network. The site helps small businesses connect and grow through their community, where users can buy from, partner with, and connect to companies.
No. 9 review site: Angie's List
Average monthly U.S. traffic (Alexa): 5.44 million
U.S. ranking (Alexa): 1,150
Business reviews for service-related businesses
Angie's List is a service listing and review website that offers user-based rankings and reviews of service professionals in local areas. Because Angie's List is a paid review site, it is known to be less filled with rambling reviews from customers and spam. Members grade companies using a report card scale from A-F on price, quality, responsiveness, punctuality, and professionalism. Angie's List is divided into houses, auto, health, pets, and services.
No. 10 review site: Foursquare
Average monthly U.S. traffic (Alexa): 3.67 million
U.S. ranking (Alexa): 1,561
Business reviews for any business, primarily restaurants
Foursquare is a local search and discovery service mobile app. The app helps users discover new places/businesses through other Foursquare business reviews. Users can let friends know where they are and find out where their friends are. In any case, with 55 million monthly active users, Foursquare is a powerful force to monitor customer loyalty and feedback.
Need more local marketing tips? Check out our entire Guide to Local Marketing for Real Estate Professionals
